Last Updated: 20th May 2026

1. Introduction

Welcome to Victoria's Sponges ("we," "our," or "us"). We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website victoriassponges.co.uk or place an order with us.

2. Information We Collect

We may collect the following types of information:

Personal Information

• Full name
• Email address
• Phone number
• Billing address
• Delivery address
• Payment information (processed securely by third-party payment providers)
• Account login information (if applicable)

Order Information

• Cake preferences and customization details
• Order history
• Delivery instructions

Automatically Collected Information

• IP address
• Browser type and version
• Device information
• Website usage data
• Cookies and similar tracking technologies

3. How We Use Your Information

We use your information to:

• Process and fulfill orders
• Deliver cakes and bakery products
• Communicate about orders and inquiries
• Provide customer support
• Improve our website and services
• Send promotional offers and newsletters (with your consent where required)
• Prevent fraud and maintain website security
• Comply with legal obligations

4. Sharing of Information

We may share your information with:

• Payment processing providers
• Delivery and logistics partners
• Website hosting and technical service providers
• Legal authorities when required by law

We do not sell or rent your personal information to third parties.

5. Cookies

Our website uses cookies to:

• Remember user preferences
• Improve website functionality
• Analyze website traffic and performance
• Support marketing and advertising activities

You can control cookies through your browser settings.

6. Data Retention

We retain personal information only as long as necessary to:

• Complete transactions
• Provide services
• Meet legal, accounting, and tax requirements
• Resolve disputes and enforce agreements

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission or electronic storage method is completely secure.

8. Your Rights

Depending on your location, you may have rights to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent for marketing communications
• Request data portability

To exercise these rights, contact us using the details below.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

10. Children's Privacy

Our services are not intended for children under the age of 13 (or the applicable age in your jurisdiction). We do not knowingly collect personal information from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Victoria's Sponges
Address: 5 Newlands Avenue, Bexhill, East Sussex. TN39 4HA
Email: cakes@victoriassponges.co.uk
Phone: 07747806661